Casino Techniques
Your casino design must make it relatively easy for employees to move and work in the building. The Casino Journal noted how Walt Disney Parks and Resorts set the standard by setting-up “utility tunnels that allow employees to freely and discreetly move throughout the workspace” and, in turn, improve productivity levels without harming. Cameras, or the eye-in-the-sky in casino parlance, are just about everywhere in casinos these days. They are there to protect the house, but may also protect you if there is a dispute about a card shuffle or a payout. Keep in mind, though, that you don’t want to do anything foolish because Big Brother is always watching.
You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
Winning Casino Marketing Strategy: Database Marketing
Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.
Winning Casino Marketing Strategy: Personalization
You’ve seen the movies. You’ve seen HIM. He’s the slick smooth-talking casino host. Wrong! Let’s bring that time machine back to the present. Today’s casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn’t ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. “In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It’s all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.”
Winning Casino Marketing Strategy: A Chance to Win
Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can’t really compute probabilities that are that high. They might also argue we mere humans fall into a trap of “near miss”, in other words, “If I was that close this time, I could be the winner next time.” But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win.
Winning Casino Marketing Strategy: Value
Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have. That’s how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer’s wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.
Winning Casino Marketing Strategy: Community
Let’s be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you’ll see example on top of example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.
As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.
Players who prefer slot machines to other casino games do not gamble simply for profit, but they also want to have a good time playing. So in order to play the game for longer and benefit from your favorite slot games we recommend you to follow some slots tips that have been developed by experienced players. They will help not to lose at slot machines or online slots of different types and become a real long-term winner regardless the size of the bankroll.
Quick Slot Tips
If you are going to visit a land or online casino to get the rush and thrill of slot machines do not forget to follow some basic slot recommendations. Even if you do not use any special slot machine strategies you can still end up a winner every time you gamble. So, below we explain some do's and don'ts when you play slots.
| DOs | DON'Ts | ||
| 1. | Manage your bankroll and stick to betting limits. | 1. | Try to win lost money back. |
| 2. | Bet Max at progressive slots. | 2. | Play high-roller slots with a small bankroll. |
| 3. | Choose loose slots with high payback percentages. | 3. | Believe in slots myths about cold and hot machines. |
| 4. | Look for extra slot bonuses and casino comps. | 4. | Play traditional slots with minimum features. |
| 5. | Study paytables and choose slots with the highest payouts. | 5. | Play at first slot machine you find at a casino. |
| 6. | Relax and have fun when playing slots. | 6. | Get frustrated or angered when you lose a spin. |
Advanced Slot Tips
Now let's consider all the slots tips in more detail. The following advanced recommendations from the real pros are not obligatory but are considered to be the most effective methods of winning when playing online and offline.
1. Manage your bankroll.
To built up a gaming strategy, the slot player must first of all decide on the bankroll and the size of bets. The smartest tips are to stretch the betting amount, pocket all the winnings, know when to stop and never try to win money back, because you can lose even more.
2. Set up betting limits.
Choose the slot machine according to your bankroll and betting limits. Remember, slots is a gambling game, therefore make sure you treat it wisely and choose a machine according to the amount of money you can afford to wager. Otherwise you risk to reach the 'quit point' very fast.
3. Bet Max at progressive slots.
When playing at the progressive slot machines, bet the maximum amount of coins and bet on all the paylines. It will be a pity if you have the best combination but don't win the jackpot because you haven't Bet Max.
4. Look for extra slot bonuses.
Choose a machine with extra bonuses and special offers such as bonus free spins or bonus rounds. Such games are not only fun but also provide more chances of winning cash.
5. Play only loose machines.
Not all slot machines are based on the same RNG, therefore always look for loose slot machines with the highest payback. Most casinos advertise the slots payback percentages. However, if you cannot figure out the payback statistics remember that as a rule $5 (or higher) slot machines provide the highest paybacks of up to 99%.
6. Practice slots for free.
Before playing for real money, practice a lot in order to know all the game options and learn how to win at slots. You can try our free slots or play slot games in fun mode at online casinos.
7. Check the paytable before the game.
Carefully study the slots paytable before you play to make sure that you know which combinations will win you money and to have an idea of what you are paid out for. Don't rush to play at the first machine you see but look for the slots with the highest payouts.
8. Don't believe in slots myths.
Do not believe in the widespread slots myths. Don't forget that there is no such thing as a hot or cold machine, therefore pick the one you like and enjoy the game. Remember also that there is no 100% effective system of beating slots and any strategies offered you for buying are useless.
9. Benefit from slots comps.
Most casinos provide casino comps for slot players in the form of free lunches and dinners, hotel rooms, tickets, bonuses, etc. In such way you can save money for playing rather than spend big sums on accommodation and meals.
Casino Slot Machines Cheating Techniques
10. Ask the professionals.
In case you have any questions about the rules, payouts, bonuses or other options, feel free to ask the casino support as they are there for you 24/7.