Social Casino Demographics
- In addition, the team looked at ways that demographics could provide casino owners with valuable marketing insights. The data suggested, for example, that women devote more of their spending to slot machines than to table games like blackjack, and that men have a higher level of skill at the gaming tables than women.
- Gaming Demographics by Age. To begin, we looked at the percentage of applicants in various age intervals that have made gaming purchases. Overall, the percentage of applicants who spend money on video games decreases with age. The youngest age group, applicants aged 18-24, has the highest percentage of video game players.
- As some casinos and gaming operations resume in some areas of the United States, CDC offers the following considerations for ways in which casino and gaming operators can help protect staff and customers and slow the spread of COVID-19.
The amount of crime in a community with a casino has a direct relationship to the maturity of the casino, according to Earl L. Grinols and David B. Mustard, in “ Casinos, Crime, and Community Costs ” (Review of Economics and Statistics, vol.
Going to a casino means more than just putting cash into a slot machine or playing some table games. The modern casino has high quality restaurants, fun nightclubs, and even concerts for people to enjoy. This gives the casino demographics an interesting twist that other industries don’t usually have.
The demographic profile of a casino visitor is very similar to the profile of the average American in the US population.
It is a misconception to say that the poorest households typically visit casinos the most. Although this may be true in from a localized standpoint at some casinos, the average household income of a casino visitor is above $35k, but below $100k per year.
Here Is The Typical Casino Visitor
- 78% of casino visitors who go to gamble are generally optimistic about their personal financial situation.
- 57% of gambling casino visitors have saved more money this year when compared to the year before. Only 44% of non-gambling casino visitors can say the same thing.
- 1 in 5 casino gamblers say that they are approached for their opinion about how people should invest their money.
- 37% of all casino visitors say that they speak to friends or relatives when they have questions about financial matters.
- 3 out of 4 gamblers who have not yet retired have plans in place to set aside enough money to meet their retirement goals. 2 out of 5 non-gamblers don’t have any retirement plans in place.
- Men are slightly more likely to find themselves visiting a casino when compared to women.
- If gamblers do find themselves with an income of less than $35k, then they are more likely to have a gambling addiction when compared to other income groups.
Is the sub-20% of people who are living in poverty in the US going to outspend those not in poverty at a casino? Very doubtful. Someone with $100k in income can spend 3x more gambling and still be reasonably secure financially. The problem is that when people who are poor gamble, they are gambling a larger percentage of their income on a game instead of things they may need. This is why the perception exists that gambling hurts the poor the most. Yet despite this, non-gambling revenues exceed gambling revenues in Las Vegas.
How Connected Are Casino Visitors?
- 51% of gamblers who visit a casino say that they stay in-touch with people through email on a regular basis.
- Gamblers [78%] are more likely than non-gamblers [72%] to be homeowners.
- More than 50 million people visit a casino in the average year. Each person makes an average of 7 trips per year, with many using electronic games as their primary source of entertainment.
- People in the 36-50 age demographic are more likely to play slot machine games than any other age demographic. They’re also the most likely to be married and enjoy playing bingo-style games.
- Younger gamblers prefer to play traditional or electronic versions of blackjack.
- People who go to a casino to play craps are the most likely to also gamble online.
Just because electronics and the internet make gambling easier than ever to accomplish, this doesn’t mean that people are actually taking advantage of these mediums. Although casinos are seeing a rise in younger players embracing slot-style machines with electronic versions of roulette, craps, and blackjack available, there is still a preference for table games – especially for players who enjoy poker. Casino visitors are connected, but they don’t necessarily use those connections to actually gamble.
The Values of Casino Visitors
- 58% of gamblers say that they view their work as a career. 51% of non-gamblers say that they view their work as just a job.
- Half of all casino visitors who gamble say that they view owning their own business as their ideal work situation.
- 44% of gamblers say that their definition of personal success includes being a good spouse and/or parent.
- Gamblers are less likely to place an emphasis on what God thinks of them when compared to non-gamblers in every demographic.
- Although both gamblers and non-gamblers [4% each] volunteer at equal rates, it is the gamblers who are more likely to donate money to social issues [33%] than non-gamblers [20%].
Values are something that is subjective to the individual. When it comes to the average casino visitor, the notion of not judging a book by its cover seems very applicable. Gamblers especially are full of surprises when it comes to the values that they hold. It isn’t the poor that are in desperate need for a meal, a bath, and fresh clothes that you’ll find at your average casino. The casino demographics show that someone just like you is who you’re going to find.
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The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019.
More broadly, the steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing. The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this time period. (There are no comparable 2016 phone survey data for YouTube, Snapchat, WhatsApp or Reddit.)
Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they ever use the platform. (A separate 2018 Center survey showed Facebook use among U.S. teens had dropped in recent years.) YouTube is the only other online platform measured that matches Facebook’s reach: 73% of adults report using the video sharing site. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults.
Instagram, Snapchat remain especially popular among those ages 18 to 24
As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively.
Particularly for these two platforms, there are also pronounced differences in use within the young adult population. Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%).
By comparison, age differences are less pronounced for Facebook. Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older saying they use the site.
Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). Around half of college graduates and those who live in high-income households use LinkedIn, compared with 10% or fewer of those who have not attended at least some college or those in lower-income households. And WhatsApp continues to be popular among Hispanics: 42% use the messaging app, compared with 24% of blacks and 13% of whites. (For more details on social media and messaging app use by different demographic groups, see the bottom of the post.)
Social Casino Demographics New York City
Majority of Facebook, Snapchat and Instagram users visit these sites daily
A 2018 Center survey found that some Facebook users had recently taken steps to moderate their use of the site – such as deleting the Facebook app from their phone or taking a break from the platform for some time. But despite these findings and amid some high profile controversies, Facebook users as a whole are just as active on the site today as they were a year ago. Roughly three-quarters of Facebook users (74%) visit the site daily, including about half who do so several times a day. These shares are identical to those reported by Facebook users in the Center’s 2018 social media use survey.
Majorities of Snapchat and Instagram users also say they visit these sites daily, though they are slightly less likely than Facebook users to do so. The shares of young adults using these platforms daily are especially large. Roughly eight-in-ten Snapchat users ages 18 to 29 (77%) say they use the app every day, including 68% who say they do so multiple times day. Similarly, 76% of Instagram users in this age group visit the site on a daily basis, with 60% reporting that they do so several times per day. These patterns are largely similar to what the Center found in 2018.
Other platforms are visited somewhat less frequently. Some 51% of YouTube users say they visit the site daily – a slight increase from the 45% who said this in 2018.
Note: See full topline results and methodology here.